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Brand kit

Mark

The mark is a slingshot's fork with the stone just above it, already let go: mark.svg, drawn on a 24 by 28 grid. mark.png is the same mark on paper at 512px, for avatars.

Rules

  • Draw the mark in ink on paper, or in paper on ink. Because the mark is part of the type system, not a colour moment.
  • Never recolour, rotate, stretch or outline the mark. Because each change reads as a different brand.
  • Keep it at least 12px tall on screen. Because below that the stone merges into the fork.
  • Give it clear space of at least half its height on every side. Because the mark is small and loses its shape when text crowds it.
  • Pair it with the word "Slingshot" in Geist, never in the serif. Because the serif is reserved for the statement.