# Brand kit: Mark | Slingshot

> Slingshot is building agentic brand systems: a brand delivered as files, MCP servers and CLIs that people and agents both work from.

The mark is a slingshot's fork with the stone just above it, already let go: `mark.svg`, drawn on a 24 by 28 grid. `mark.png` is the same mark on paper at 512px, for avatars.

## Rules

- **Draw the mark in ink on paper, or in paper on ink.** Because the mark is part of the type system, not a colour moment.
- **Never recolour, rotate, stretch or outline the mark.** Because each change reads as a different brand.
- **Keep it at least 12px tall on screen.** Because below that the stone merges into the fork.
- **Give it clear space of at least half its height on every side.** Because the mark is small and loses its shape when text crowds it.
- **Pair it with the word "Slingshot" in Geist, never in the serif.** Because the serif is reserved for the statement.

## Where it lives

- Read this guide as published: https://github.com/slingshot-fyi/brand-kit/blob/v0.1.0/brand/mark.md
- All guides: https://slingshot.fyi/kit

## Pages

- [Home](https://slingshot.fyi/): Slingshot is building agentic brand systems: a brand delivered as files, MCP servers and CLIs that people and agents both work from.
- [Agent index](https://slingshot.fyi/ai): Server-rendered company facts, page links and guidance for agents.
- [Brand kit](https://slingshot.fyi/kit): Slingshot’s own brand, built as an agentic brand system: the guides, tokens, MCP server and CLI we are building, used on Slingshot first.
- [Brand kit: Voice](https://slingshot.fyi/kit/voice): Slingshot writes like a plain, careful engineer: specific claims, full sentences, nothing inflated.
- [Brand kit: Layout](https://slingshot.fyi/kit/layout): One centred column on an empty page, read from top to bottom.
- [Brand kit: Typography](https://slingshot.fyi/kit/typography): Three faces with separate jobs. Families and sizes are in tokens.json.
- [Brand kit: Colour](https://slingshot.fyi/kit/color): Ink on paper, with one quiet grey. The values are in tokens.json.
- [Brand kit: Mark](https://slingshot.fyi/kit/mark): The mark is a slingshot's fork with the stone just above it, already let go: mark.svg, drawn on a 24 by 28 grid. mark.png is the same mark on paper at 512px, for avatars.

## When to use

- **Make a brand usable by AI agents:** Slingshot turns a brand into files, tokens, an MCP server and a CLI, so the agents a team already uses can make on-brand pages, decks and copy without guessing.

## How to use

1. Email hey@slingshot.fyi with a short brief: what you are building, who it is for, and when you need it.

## Agent files

- [llms.txt](https://slingshot.fyi/llms.txt)
- [Sitemap](https://slingshot.fyi/sitemap.xml)
- [Robots policy](https://slingshot.fyi/robots.txt)